Studies for behavioural marketing
A team of experts designed to meet the growing needs of the agricultural sector in the field of behavioral sciences.
The objective : better meet their marketing challenges by developing a research and analysis offer to provide a better understanding of farmers' profiles, expectations and needs.
The Agricultural Studies Institute
Nexio provides expertise and innovation in
agricultural studies. We offer a wide range of services covering all of the agricultural stakeholders needs, with tailor-made devices : quantitative, qualitative or mixed.
Studies examples : Purchasing journey / Typologies and
segmentations / Product and pricing tests / Measurement of march / Satisfaction / Reputation and image / Brand health /
Communication test / Opinion / Prospective studies
UNDERSTANDING FARMERS’ CUSTOMER EXPERIENCE
The PRISM® barometer was born from the common desire of Agriconomie and Réussir (french agricultural media), in collaboration with BVA Xsight, to have a benchmark barometric study (1,766 respondents) on the creation of typical farmer profiles.
The objective is to get a better understanding of the impact points that enable farmers to make decisions in the management of their farm.
Discover PRISM website
UNDERWRITING STUDIES
We regularly invite the agricultural stakeholders to take part in underwriting studies on various subjects related to current events in the sector. Register here for regular updates on topics discussed and subscription conditions.
Request a meeting
Our customers testimonials
Agriconomie offers an original, strategic, targeted toolbox that perfectly meets our needs. Managing projects from A to Z is a real plus! Thanks everyone!
Julie RalletMonitoring product manager at SenseHub, MSD Animal Health
From briefing to targeting choice, Agrico Services was able to respond to our offer and the targeting I need!
Rafäel FernandezOperational Marketing Manager - ENGIE
Agrico Advertising is a trusted partner for GRDF. The team demonstrates adaptation and innovation to offer a consistent system with our objectives.
Marion VerspierenMarketing and Biomethane customer relations manager at GRDF
The team responded excellently to our campaign, combining responsiveness, pragmatism and creativity. The precise segmentation of farmers ensured optimal targeting with exceptional open rates!
Sophie Huvier-BoutinMarketing Director France - Bayer SAS
A major partner in the agricultural media sector, the team is super responsive and the results are there.
Julien SoulliatIndustrial culture communication manager BASF Agro
Detailed data, optimized results. Strategic partner recommended for Agriculture.
